Privacy Policy

1. About This Policy

This Privacy Policy explains how ATX Attorneys ("ATX Attorneys," "we," "us," or "our") collects, uses, discloses, and protects information when you visit www.atxattorneys.com (the "Site") or use our attorney referral service (together, the "Service"). It also describes your rights regarding your personal information.

By using the Site or the Service, you agree to the practices described here. If you do not agree, please do not use the Site or submit information through it.

This policy is intended to comply with the Texas Data Privacy and Security Act (TDPSA), the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), the EU General Data Protection Regulation (GDPR) and UK GDPR where applicable, the Telephone Consumer Protection Act (TCPA), and the CAN-SPAM Act.

2. Who We Are

ATX Attorneys is an attorney referral service operated by Veridian Ventures LLC and serving the Austin, Texas metro area. We are not a law firm and we do not provide legal advice. We connect individuals seeking legal assistance with licensed, independent attorneys who practice in the Austin metro area.

For purposes of EU/UK GDPR, Veridian Ventures LLC (operating as ATX Attorneys) is the "controller" of personal information collected through the Site, except where information is provided to a network attorney for the purpose of legal representation, in which case the attorney becomes the controller of that information once it is in their hands.

3. Information We Collect

3.1 Information You Provide Directly

When you submit a contact or referral form on the Site, we collect:

• Identifiers: your name, telephone number, and (if you choose to provide it) email address.
• Case type: the practice-area category you select (e.g., car accident, divorce, green card).
• Optional case description: any notes or detail you write in the optional "Tell us about your situation" field. Please do not include sensitive information unnecessary to your inquiry, such as Social Security numbers, financial account numbers, or detailed health records, in this field. If you do submit sensitive details, we will treat them with appropriate care, but they may be shared with the attorney we refer you to.
• Communications: if you call the phone number listed on the Site, we may receive your phone number, the date and time of the call, and any voicemail you leave. If you email us, we receive your email address and the contents of your message.

3.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, server logs, and analytics tools:

• Device and connection data: IP address, browser type and version, operating system, device type, screen resolution, language preference, and referring URL.
• Usage data: pages viewed, time on page, scroll depth, clicks, navigation paths, and approximate session duration.
• Approximate location: derived from your IP address (typically at the city or metropolitan-area level — not precise geolocation).
• Technical operation data: error logs, performance metrics, and information needed to deliver the Site.

3.3 Information From Third Parties

We may receive information about you from:

• Referring websites: if you arrive at the Site from another site (including a search engine or advertisement), we may receive the URL of that source.
• Service providers: our analytics and hosting providers may share aggregated information about how visitors interact with the Site.
• Network attorneys: in limited cases, an attorney we refer you to may share information with us about whether the referral was a good fit (for example, whether the matter was outside their practice area) so that we can route future inquiries appropriately.

4. How We Use Your Information

We use information we collect for the following purposes:

• To provide the referral service: match your inquiry with one or more attorneys in our Austin-area network who practice in the relevant area and accept referrals in that category.
• To communicate with you about your inquiry: contact you (or have a network attorney contact you) by phone, text message, or email regarding the matter you submitted, schedule consultations, follow up on the status of the referral, and respond to your questions.
• To operate and improve the Site: understand how visitors find and use the Site, diagnose technical issues, prevent abuse, and improve content, design, and performance.
• To prevent fraud and abuse: detect and block bots, spam submissions, and abusive use of the form, including through rate limiting and honeypot techniques.
• To comply with law: respond to lawful requests from public authorities, enforce our Terms of Use, comply with the Texas Disciplinary Rules of Professional Conduct (including Rule 7.06 governing lawyer referral services), and defend our legal rights.
• For other purposes with your consent: any other use that we describe to you and obtain your consent for.

5. How We Share Your Information

5.1 With Attorneys in Our Network

The core purpose of the Service is to connect you with a licensed Texas attorney. When you submit a form, we share your name, phone number, email (if provided), case type, and any case description you write with one or more attorneys in our referral network whose practice area matches your inquiry. The attorneys in our network are independent practitioners — they are not employees, agents, or representatives of ATX Attorneys, and information you provide to them after they contact you is governed by their own privacy and confidentiality obligations.

5.2 With Service Providers

We share information with third-party service providers who help us operate the Site and the Service. These providers are bound by contractual obligations to use information only as needed to provide their services to us. The current providers and their roles are:

• Vercel Inc. — website hosting and serverless function execution.
• Airtable Inc. — secure storage of inquiry records.
• Resend — transactional email delivery (used to notify our team that an inquiry was received).
• Twilio Inc. — telephone routing for incoming calls to the published phone number.
• Google LLC — Google Analytics 4 (anonymized IP) for aggregated website analytics.
• Domain registrar and email infrastructure providers as required to operate the domain and associated email accounts.

This list may change as we update our infrastructure. Material changes will be reflected in this policy. A current list is available on request.

5.3 Legal and Safety Disclosures

We may disclose information when we believe in good faith that doing so is necessary to: (a) comply with a subpoena, court order, regulatory request, or other legal obligation; (b) cooperate with law enforcement; (c) protect the rights, property, or safety of ATX Attorneys, our users, our network attorneys, or the public; (d) investigate, prevent, or respond to fraud or abuse of the Service; or (e) enforce our Terms of Use.

5.4 Business Transfers

If ATX Attorneys is involved in a merger, acquisition, financing, reorganization, sale of assets, or insolvency, information we hold may be transferred or disclosed as part of that transaction. We will notify you of any such transfer in accordance with applicable law.

5.5 With Your Consent

We may share information for any other purpose disclosed to you and to which you consent.

5.6 We Do Not Sell Your Personal Information

ATX Attorneys does not sell personal information for monetary consideration in the traditional sense, and we do not "share" personal information for cross-context behavioral advertising as those terms are defined under California law. We do receive compensation from attorneys in our network in exchange for routing relevant inquiries to them, as described in our Referral Disclosure; depending on how California regulators interpret this arrangement, it may be considered a "sale" or "sharing" of personal information for purposes of the CCPA/CPRA. If you are a California resident, you may opt out of this practice as described in section 12 below.

6. Cookies and Tracking Technologies

The Site uses cookies and similar technologies to operate and to gather analytics:

• Strictly necessary: cookies and storage required for security (rate limiting, honeypot validation) and for the form to function. These cannot be disabled without breaking the Site.
• Analytics: Google Analytics 4 (property G-C8DH427S2C) collects aggregated information about how visitors use the Site. We have configured GA4 to anonymize IP addresses. Google may use this data subject to its own privacy practices. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on or by setting your browser to block cookies.

You can manage cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or notify you when a new cookie is set. Disabling cookies may impact your experience.

We honor the Global Privacy Control (GPC) signal as a request to opt out of "sales" and "sharing" of personal information for California residents.

7. Data Retention

We retain personal information for the periods needed to provide the Service and meet our legal obligations:

• Inquiry records (form submissions): retained in our records for up to seven (7) years from the date of submission, which corresponds to the longest applicable Texas statute of limitations on most legal matters and the State Bar's general document-retention guidance.
• Analytics data: retained at the default GA4 retention period (currently 14 months from event).
• Server logs: retained by our hosting provider for up to 90 days for security and operational purposes.
• Marketing or transactional email metadata: retained as needed to comply with CAN-SPAM and to defend against claims of non-delivery.

When we no longer need personal information, we delete it or render it permanently de-identified.

8. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction. These include:

• Encryption in transit (HTTPS/TLS) for all communications between your browser and the Site, and for traffic between our service providers.
• Access controls limiting who at ATX Attorneys can view inquiry records.
• Vendor selection limited to providers with security certifications appropriate to the services they perform (SOC 2, ISO 27001, or equivalent).
• Anti-abuse measures including rate limiting and honeypot fields on form submissions.

No system can be guaranteed completely secure. We cannot warrant the security of any information you transmit to us, and you do so at your own risk. If we become aware of a security incident affecting your personal information, we will notify you to the extent required by Texas Business and Commerce Code §521 and other applicable law.

9. Children's Privacy

The Site and Service are not directed to children under the age of 18, and we do not knowingly collect personal information from children. If we learn that a child under 18 has submitted personal information to us, we will delete it. If you are a parent or guardian and believe a child has provided us with personal information, please contact us at info@atxattorneys.com.

If a minor needs legal assistance, a parent, legal guardian, or attorney should make any inquiry on the minor's behalf.

10. International Users

The Service is operated in the United States and is intended for use by residents of the Austin, Texas metropolitan area. If you access the Site from outside the United States, you are transferring your personal information to the United States, where data protection laws may differ from those in your jurisdiction. By using the Service, you consent to this transfer.

11. Your Privacy Rights — Texas Residents

If you are a Texas resident, the Texas Data Privacy and Security Act (TDPSA) gives you the following rights with respect to personal data we process about you, subject to the Act's exemptions and limitations:

• Right to Confirm and Access: confirm whether we are processing your personal data and obtain a copy of it.
• Right to Correct: correct inaccurate personal data, taking into account the nature of the data and the purposes of processing.
• Right to Delete: request that we delete personal data we have collected from you.
• Right to Data Portability: obtain a copy of your personal data in a portable, readily usable format where technically feasible.
• Right to Opt Out: opt out of the processing of your personal data for purposes of (i) targeted advertising, (ii) sale of personal data, or (iii) profiling in furtherance of decisions producing legal or similarly significant effects. We do not currently engage in (i), (iii), or sale in the traditional sense; see section 5.6 above regarding our compensation model.
• Right to Appeal: if we deny your request, you have the right to appeal that denial. To appeal, reply to our denial response within 60 days. We will respond to appeals within 60 days. If your appeal is denied, you may contact the Texas Attorney General at texasattorneygeneral.gov.

To exercise any TDPSA right, see section 14 below.

12. Your Privacy Rights — California Residents

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) gives you the following rights:

• Right to Know: request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purpose for collecting or selling/sharing it, and the categories of third parties with whom we share it.
• Right to Delete: request that we delete personal information we have collected from you, subject to applicable exceptions.
• Right to Correct: request that we correct inaccurate personal information.
• Right to Opt Out of Sale or Sharing: opt out of the sale or sharing of personal information for cross-context behavioral advertising. See section 5.6.
• Right to Limit Use of Sensitive Personal Information: direct us to limit the use and disclosure of sensitive personal information to the purposes specified in CCPA Section 1798.121.
• Right to Non-Discrimination: we will not discriminate against you for exercising any of these rights.

Categories of Personal Information We Collect

In the past 12 months, we have collected the following categories of personal information defined by the CCPA. The legal basis for each is the purposes described in section 4.

• Identifiers (name, email, phone, IP, online identifiers).
• Categories of personal information under California Customer Records statute (overlaps with identifiers).
• Internet or other electronic network activity (browsing on our Site, page views, referral source).
• Approximate geolocation (derived from IP, not precise).
• Inferences (the practice-area category routed from your inquiry).
• Sensitive personal information only if you choose to include it in the optional case description field. We do not require it and ask that you avoid sharing it through the form.

We do not knowingly collect protected classification characteristics, biometric information, geolocation at a precise level, audio/visual data, professional or employment information, education information, or other categories not listed above.

To exercise any CCPA right, see section 14 below. You may also designate an authorized agent to make a request on your behalf, subject to verification.

13. Your Privacy Rights — EU/UK/EEA Residents

If you are located in the European Union, United Kingdom, or European Economic Area at the time you use the Site, the GDPR (or UK GDPR) gives you the rights of access, rectification, erasure, restriction of processing, data portability, and objection, as well as the right to withdraw consent and the right to lodge a complaint with a supervisory authority.

The legal bases on which we process personal data are: (a) the necessity of processing to provide the Service you requested (form submission and referral); (b) our legitimate interests in operating, securing, and improving the Service, balanced against your interests; (c) compliance with legal obligations; and (d) consent where required.

To exercise any of these rights, see section 14 below.

14. How to Exercise Your Privacy Rights

To exercise any privacy right described in this policy, email us at info@atxattorneys.com with the subject line "Privacy Rights Request" and include:

• The right(s) you wish to exercise.
• Your name, email address, and phone number associated with the request.
• Sufficient information for us to verify your identity (we may follow up to request additional verification details).
• If you are an authorized agent making a request on someone else's behalf, written authorization from the consumer plus, where applicable, a copy of a power of attorney.

We will respond to verifiable requests within the time required by applicable law (45 days for CCPA, 45 days for TDPSA, 30 days for GDPR). We may extend these timelines as permitted by law and will notify you if we do.

There is no fee for these requests. If a request is manifestly unfounded, excessive, or repetitive, we may charge a reasonable fee or decline to act, and we will explain why.

15. Do Not Track and Global Privacy Control

Most modern browsers can transmit a "Do Not Track" (DNT) signal. Because there is no industry consensus on how to interpret DNT, we do not currently respond to DNT signals. We do honor the Global Privacy Control (GPC) signal as a valid request to opt out of "sales" and "sharing" for California residents.

16. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will revise the "Last Updated" date at the top of this page and, where required by law, provide additional notice (such as posting a notice on the Site or sending an email if we have your email address). Your continued use of the Service after the effective date of the revised policy constitutes acceptance of the changes.

17. Contact Us

For questions about this Privacy Policy, to exercise a privacy right, or to lodge a privacy-related complaint, contact us at:

ATX Attorneys
Email: info@atxattorneys.com
Phone: see our contact page

Notice on attorney-reviewed status: This Privacy Policy was prepared as a comprehensive draft for review by counsel licensed in Texas. It addresses the major federal and state privacy laws applicable to the Service as currently designed. Before final publication, counsel should (a) confirm Veridian Ventures LLC is correctly identified as the operating entity and confirm its state of formation; (b) confirm whether a physical postal address must be added for CAN-SPAM compliance if commercial email is sent; and (c) verify the policy reflects the most current state of the law.